UK Registered Charity 1122246 This website would not be possible without the kind help of Tony Martin of the “AV Martin Charitable Foundation”

To mark the start of World Antibiotic Awareness Week today, we’ve created a fantastic brand new animated video to explain the threat of antimicrobial resistance (AMR) to children and families.

World Antibiotic Awareness Week is an annual awareness campaign run by the World Health Organisation, this year running from November 14-20. It also features European Antibiotic Awareness Day, which falls on November 18 every year.

Meanwhile, The Bella Moss Foundation deals with the fallout from antibiotic resistance every day.

While AMR figures in pets and livestock are not as easy to collate as human infection figures from the NHS, the charity knows first-hand that these infections happen in pets. It runs a support service for human and animal clinicians and pet owners battling AMR infections and receives at least 30 calls every week.

The Bella Moss Foundation’s new one-minute “Beat The Bugs” video is aimed at children and families and stars a mass of multiplying, resistant bugs, and outlines how we can all do our bit to stop them from eliminating our antibiotics.

Charity founder Jill Moss said: “It’s a simple video but we want as many people as possible to share it with their friends and families – the message really is simple, together we can ‘beat the bugs’.”

She added: “The threat of AMR isn’t news to doctors, pharmacists, dentists or vets, but it also isn’t going away.

“In 2015, AMR was recognised as the potential source of a future civil emergency on the Government’s national risk register, and earlier this year, the former Prime Minister’s Review on AMR said if we don’t act, by 2050 we could see 10 million global deaths every year caused by superbugs.

“That same report also said a real effort was needed to raise public awareness of AMR.”

Dawn Howard, chief executive of the National Office of Animal Health, who helped fund the animation alongside the Kennel Club Charitable Trust, said: “We welcome this innovative initiative to raise awareness. Better understanding of AMR in humans and animals and the important role of antibiotics is vital for all of us to ensure the future effectiveness for our children and pets”.

For a copy of the video, or for more information, images and interviews from The Bella Moss Foundation please contact the charity’s volunteer media manager Emma Cooper via 07787512427.

All about infections

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Spotting Infections

Infections can generally be treated successfully with a single course of antibiotics, which may come in the form of creams or ointments, injections, or tablets, and many infections will even [&hellip

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How Bacteria are Spread

Humans and animals all carry their own specialised colonies of bacteria. These are generally harmless in the normal course of events and serve to prevent the growth of alien bacteria [&hellip

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Skin Infections & Pyoderma

1. How significant is infected dermatitis to the overall health of a dog? Superficial bacterial skin infections or pyoderma rarely cause significant illness. The clinical signs include itching, pustules, scaling [&hellip

How we have Helped

Jill Moss has helped all of us pet lovers in so many ways, regarding MRSA. I never even knew about how horrible this can be for our furry children, until [&hellip

Jan Stroncheck (USA)

Our 8 year oild cocker spaniel Jasper has never had anything wrong with him.  However, this March he developed sore and broken skin inbetween his paw pads and became quite [&hellip

Ruth – Jasper

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