UK Registered Charity 1122246 This website would not be possible without the kind help of Tony Martin of the “AV Martin Charitable Foundation”

To mark the start of World Antibiotic Awareness Week today, we’ve created a fantastic brand new animated video to explain the threat of antimicrobial resistance (AMR) to children and families.

World Antibiotic Awareness Week is an annual awareness campaign run by the World Health Organisation, this year running from November 14-20. It also features European Antibiotic Awareness Day, which falls on November 18 every year.

Meanwhile, The Bella Moss Foundation deals with the fallout from antibiotic resistance every day.

While AMR figures in pets and livestock are not as easy to collate as human infection figures from the NHS, the charity knows first-hand that these infections happen in pets. It runs a support service for human and animal clinicians and pet owners battling AMR infections and receives at least 30 calls every week.

The Bella Moss Foundation’s new one-minute “Beat The Bugs” video is aimed at children and families and stars a mass of multiplying, resistant bugs, and outlines how we can all do our bit to stop them from eliminating our antibiotics.

Charity founder Jill Moss said: “It’s a simple video but we want as many people as possible to share it with their friends and families – the message really is simple, together we can ‘beat the bugs’.”

She added: “The threat of AMR isn’t news to doctors, pharmacists, dentists or vets, but it also isn’t going away.

“In 2015, AMR was recognised as the potential source of a future civil emergency on the Government’s national risk register, and earlier this year, the former Prime Minister’s Review on AMR said if we don’t act, by 2050 we could see 10 million global deaths every year caused by superbugs.

“That same report also said a real effort was needed to raise public awareness of AMR.”

Dawn Howard, chief executive of the National Office of Animal Health, who helped fund the animation alongside the Kennel Club Charitable Trust, said: “We welcome this innovative initiative to raise awareness. Better understanding of AMR in humans and animals and the important role of antibiotics is vital for all of us to ensure the future effectiveness for our children and pets”.

For a copy of the video, or for more information, images and interviews from The Bella Moss Foundation please contact the charity’s volunteer media manager Emma Cooper via 07787512427.

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