BMF celebrates 10th birthday with creation of pan-professional AMR alliance.
On October 26 we were delighted to host our first cross-professional AMR debate, at the Royal Veterinary College in London.
Delegates from across human and animal health toasted the charity’s tenth anniversary, before getting down to the more serious business of discussing AMR messaging.
BMF founder Jill Moss said:
“AMR is a growing one health concern.
“There are many good campaigns aimed at professionals, and to an extent the general public, but we believe we would make more of an impact if groups work together to amplify both professional and public-facing communications on AMR – so we thought it would be a good idea to get health leaders together and debate AMR messaging.”
Attendees included representatives from the Royal College of Veterinary Surgeons, the British Veterinary Association and its specialist sub divisions, the British Small Animal Veterinary Association, the Responsible Use of Medicines in Agriculture Alliance and the Veterinary Medicines Directorate.
They were joined by colleagues from human health, including delegates from the British Medical Association, the British Dental Association, the General Medical Council, the Royal Pharmaceutical Society and the Royal College of Nursing.
Following a lecture on the nature of behaviour change by the London School of Hygiene of Tropical Medicine’s Tony Barnett, delegates discussed the current landscape of AMR communications and how they might be unified across sectors via better joint awareness campaigns.
The afternoon session ended with delegates agreeing to form a communications working group to help create a joint communications strategy, with its first meeting expected by the end of 2016.
Jill added: “BMF has been striving for a decade to highlight one health AMR and infection control, and in order to save lives we need to reach as many people as possible with our messages.
“This working group is a fantastic start – we are so pleased to kick start what we hope will be exciting new alliance between human and animal health which will ultimately protect people, patients and pets.”
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